To understand how all these factors relate to your business in practice, you need to observe and analyze the consumer carefully. The following questions can help the entrepreneur:
- What does he think and feel?
- What does he see?
- What does he hear?
- What does he say and do?
- What are your fears and frustrations?
- What is your actual wants and needs?
Thus, it is possible to overcome prejudice and tell men that moisturizer benefits them in many aspects, such as health care. This can be done by understanding the context where they are inserted and what their main demands are.
It is necessary to keep in mind that consumption is one of the multiple actions that permeate the daily lives of human beings. People have infinite motivations to pursue ambitions, conquer spaces and achieve personal fulfillment. Therefore, carefully assess all the factors that may influence your customers’ behavior in social media marketing agency and use the insights gained from this exercise to compose your marketing strategies.
- Age: people’s needs and desires change throughout life and, consequently, their consumption as well.
- Occupation: The profession also exercised directly influences consumption patterns.
- Economic condition: composed of equity, savings, disposable income, and credit conditions that directly affect consumer purchase choices.
- Lifestyle: activities, interests, and opinions associated with specific products and services can lead consumers to buy according to the brand’s positioning in the market.
- Personality: each person has a distinct personality, which will influence their buying behavior. It is an essential element that can establish strong correlations between certain personality types and consumer choices.
- Motivation: the desire that drives the consumer to satisfy their specific needs and desires through consumer choices.
- Perception: the process in which the individual selects, structures, and deciphers the information received. Perception depends not only on physical stimuli but also on the relationship of these stimuli to needs.
- Learning: knowledge acquired by consumers due to their previous experiences can lead to changes in behavior.
- Beliefs and attitudes: the psychological position, negative or positive, of the consumer regarding consumption choices.